Target audience and Socio Economic Groups

Socio economic groups divides the population into social groups depending on their job and income bracket. Here are the social grades;

A bracket are for the upper middle class with professional occupations and higher managerial administrative position.

B bracket are for middle class have managerial positions in a company.

C1 bracket are for lower middle class which often are supervisory or junior managerial professions.

C2 bracket are skilled working class which are skilled manual workers who have long term experience in that field or have some form of qualification in the field.      

D bracket are the working class which are semi and unskilled manual workers, includes jobs such as drivers and postal workers.

E bracket are those at the lowest level of subsistence include unemployed and the lowest grade occupations and pensioners.  

My Target audience

After great consideration I have decided to aim my horror film at those in bracket B, C1, C2 and D. I am also aiming my horror film at both females and males. This is so my film is for middle age couples to sit together to watch or spend time out of there day to go to the cinema together. these socio groups would be able to afford to spend a night out at the cinema. This film is also for teenagers aged above 16. I have chosen to use a large audience group as my film is quite board and open to interpretation by people.